The purpose of this article was to present the importance of using public relations to communicate the intent and application of corporate sustainability by organizations that are involved in this practice. Communication plays an essential role in effective public relations. Learn how to strategically execute public relations assignments! Use public relations, social media and industry influencers to learn what customers want and how your company can help solve problems. Yesterday, I got an unexpected package from Google. For all other inquiries please visit Google's Help Center.Images on this page may be used for publication with credit: "Source: Google." This could not be farther from the truth. Be honest. How to use Public Relations counsel by John Wiley Hill, President, Hill & Knowlton, Inc. (written in 1948) The profession of public relations counselling originally grew out of press-agentry – probably circus press-agentry, at that. Only members of the press will receive a response. It contained a “thank you” letter, a Polo-Shirt and a USB card reader. “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement or institution.” - Edward L. Bernays “Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledges into a system of human Public relations professionals use many different tools to help promote a company's marketing objectives. The whole story began a few weeks ago, when I had a call on my answering machine and a mail in my inbox from the legal department of Google Germany. Public relations experts are specially hired by organizations who work hard towards maintaining brand image of organization. Apple - Product placements in many moves and TV shows with the stars using their products. In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. It neither is advertising, nor is free. Since that time, public relations has been defined in myriad ways, the definition often evolving alongside public relations’ changing roles and advances in technology. Public relations professionals may use a company account to craft and publish an immediate response and to direct the public to another medium for more information. The reader will learn what the top 15 companies did to get publicity and use those to create more ideas of getting their own publicity. Don’t proclaim to be a company that cares about American-made products and then ship hundreds of positions overseas. Google Public Relations. Two way communication between both the parties is essential and information must flow in its desired form between the organization and public. The formal practice of what is now commonly referred to as “public relations” dates to the early 20th century. Since there are three areas that corporate sustainability is involved with, corporate/business. Why Public Relations is Important for your Business Most business executives dub PR as 'free advertising.' And for a long while it grew slowly. Google’s Public Policy and Government Affairs team interacts with government and elected officials to explain our products and promote innovation and the growth of the web.