Besides purchasing decisions, culture also affects how consumers use the products they buy and how they dispose of them. This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Significance of Culture Culture is an important factor in determining consumer behavior. experiential, social and functional needs), experiential needs … 5. This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. In order to understand why people buy certain products or services, marketers must understand the differences between the consumers of different cultures – „cross-cultural“ differences. Cross-cultural consumer values, needs and purchase behavior Buy Article: $39.74 + tax (Refund Policy) Cross-cultural consumer values, needs and purchase behavior Jai-Ok Kim Auburn University, Auburn, USA Sandra Forsythe Auburn University, Auburn, USA Qingliang Gu Dong Hua University, Shanghai, People's Republic of China Sook Jae Moon Ehwa Woman's University, Seoul, South Korea Keywords Consumer behaviour, Clothing, China, South Korea Abstract This study examined the relationship of consumer … How culture acts as an “invisible hand” that guides onsumption-related ttitudes, values and behavior. It is a product-class-specific construct and refers to the receptivity of a culture to changes from its present product consumption. 3. The field of consumer behavior is young and dynamic. However, actualization patterns of each need through brand loyal behavior differed between the two consumer samples. Between self‐directed values and social affiliation values, self‐directed values were the underlying … Among the three types of needs identified to be satisfied through apparel (i.e. Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more. experiential, social and functional needs), experiential needs were the most important needs that influenced apparel purchases of female consumers in both Asian markets. Check all that apply - Please note that only the first page is available if you have not selected a reading option after clicking "Read Article". Pressing the buy now button more than once may result in multiple purchases, Authors: Kim, Jai-Ok; Forsythe, Sandra; Gu, Qingliang; Moon, Sook Jae, Source: Journal of Consumer Marketing, Volume 19, Number 6, 2002, pp. 4. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel products. Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals. Since marketers cannot satisfy the needs of the entire market, markets must be segmented. The thesis for this paper stated the cultural factors that evoked consumers’ buying decision. Income interferes. Consumers in both country markets exhibited brand loyal behavior in apparel purchases, fulfilling all three needs. Culture is an extremely important concept to understand consumer behavior and that needs to be examined. Cultural Factors, culture, subculture and social class to be examined under three headings (Durmaz and Jablonski, 2012: 56). It explains why some products sell well in certain regions or among specific groups, but not as well elsewhere. Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place. This attitude might be positive, negative, and neutral. Read and print from thousands of top scholarly journals. Each of the major constructs in the theory is represented in Figure 28.2. 15,000 peer-reviewed journals. Culture is a way of life for a specific group that affects its values, beliefs, behavior and acceptable norms. Research shows that culture, sub-culture, and social classes are particularly important on consumer buying behavior. If the society values collective activity decisions will be taken in a group.It gives rise to following questions which affect consumer behaviour: You can see your Bookmarks on your DeepDyve Library. Abstract This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Published on Mar 4, 2008 This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets… Journal of Consumer Marketing Cultural values change from a geographical region to the … discover and read the research Culture Culture is the complex of beliefs of human societies, their roles, their behavior, their values, traditions, customs and traditions. (2011). Other Oriented Values. Consumers tend to have an attitude when it comes to a particular product being made in a particular country. According to Kumar and Pansari (2016), national culture can affect consumer behavior … At any one time countries vary in their inelimitation to change, so that some countries are anxious for immediate changes and others are resistant to any changes in a given produ… Between self-directed values and social affiliation values, self-directed values were the underlying determinant of needs to be satisfied by apparel products. Through studying of consumer behaviour I feel interesting in how the marketers do their business globally in different country and different cultures. Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly. Among the three types of needs identified to be satisfied through apparel (i.e. Cross-cultural communication is a complicated but interesting subject involving consumer behavior, cultural factors and influences. There are many elements of marketing behavior. Cross‐cultural consumer values, needs and purchase behavior Kim, Jai‐Ok; Forsythe, Sandra; Gu, Qingliang; Jae Moon, Sook 2002-11-01 00:00:00 This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Consumer’s behaviour is mainly dependent on cultural factors such as mutually hared operating procedures, unstated assumptions, tools, norms, values, standards for perceiving, believing, evaluating, and communicating. Select data courtesy of the U.S. National Library of Medicine. The relationship influences marketing practices. needs and desires (Wilkie, 1994, Pariest, Carter and Statt, 2013: 19) III. Other Oriented Values of Culture This shows the relationship between individuals and the society. Search While for brand-loyal Chinese consumers experiential image was the most important aspect of the branded apparel appeal to female consumers, social image with performance quality assurance was a more important feature of the branded apparel appeal to consumers in Korea. A. Quickly memorize the terms, phrases and much more. 2. Cultural factors include social class and subculture – factors which have a significant influence over the values and decision process of consumers. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. IMPACT OF CULTURAL VALUES ON CONSUMER BEHAVIOR 2 Impact of Cultural Values on Consumer Behavior Paper Cultural values are the set of beliefs or perspective about a particular issue that is owned by a certain group of people who have a commonality. This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. https://doi.org/10.1108/07363760210444869. Clothing; Kim, J. O., Forsythe, S., Gu, Q. and Moon, S. J., “Cross-cultural consumer values, needs and purchase behavior,” Journal of Consumer Marketing, 19 (6), 481-502, 2002. has been cited by the following article: The effects of popular culture on consumer behavior can be seen in values and attitudes; social comparison; product development; and ____. For example, culture, consumer market, social class, personality, motive (drive), belief, attitudes and need recognition are just a few. 481-502(22), Publisher: Emerald Group Publishing Limited, DOI: https://doi.org/10.1108/07363760210444869, Keywords: A consumer’s level of exposure towards foreign goods or lifestyles may influence his buying decisions and preferences. Do not surround your terms in double-quotes ("") in this field. So, something that is acceptable in the Western societies may not be as acceptable in the East and the Middle Eastern nations. over 18 million articles from more than DeepDyve's default query mode: search by keyword or DOI. Understanding cross-cultures help marketers to understand values of other cultures which influence their purchase behavior. Simply put culture controls what is acceptable for a person and what is not. You can change your cookie settings through your browser. All the latest content is available, no embargo periods. Include any more information that will help us locate the issue and fix it faster for you. Implications for brand image management for international markets were discussed. Journal of International Consumer Marketing: Vol. No Reference information available - sign in for access. 23, International/Global Perspectives in Cross-Cultural and Cross-National Consumer Research in the Twenty-First Century, pp.